Marketing Strategy

Target Audience

• Pokémon trading card collectors and hobbyists.
• Online buyers and sellers who need quick price references.
• New collectors who want a structured way to track sets.

Value Proposition

PokeVault centralizes collection tracking, artwork browsing, and price comparison into a single, clean interface. Instead of juggling spreadsheets, screenshots, and multiple websites, collectors can rely on one dashboard to understand their progress and card values.

Channels & Tactics

• Social media posts on platforms like Instagram and TikTok showcasing card galleries.
• Short demo videos on YouTube explaining how to track sets and compare prices.
• Engagement in communities such as Pokémon TCG forums and subreddits.
• Collaboration with local card shops for feedback and potential promotion.

Prototype Branding